A custom-built Digital Marketing Suite has supported PUMA for over a decade, enabling personalized product catalog management, enhancing information accuracy, accelerating marketing campaigns, and significantly reducing ecological footprints.
As PUMA's international business expanded, the company needed a Digital Marketing Suite to ensure data accuracy and consistency while promoting sustainability by minimizing the ecological footprint of catalog creation and distribution.
jpard, a jnnovate company, developed and supported centralized Digital Catalog (DC) systems, seamlessly integrating product information, digital assets, and catalog creation. This central solution, deeply embedded in PUMA's IT landscape, enabled marketing teams to manage product content, link marketing assets, and create tailored online catalogs for partners and clients.
We provided comprehensive services throughout the solution's lifecycle, from exploration and foundation to design, development, maintenance, and ongoing support.
The integrated Digital Marketing Suite delivered improved information accuracy and consistency, streamlined catalog creation and delivery, and achieved the primary objective of significantly reducing the ecological footprint associated with marketing collateral creation and distribution.
