Elevating Digital Business Efficiency & Innovation

The client was struggling to effectively leverage digital products and operations with agility and innovation while maintaining coherence across multiple brands, channels, and business models. They faced a demanding environment characterized by:

• A fragmented landscape of IT solutions, services, and suppliers.

• Business units operating independently with their own initiatives, programs, and projects.

• A need for a unique combination of consulting expertise and customer-centricity.

• A high demand for personalized services.

• Persistent cost pressures.

The opportunity was to establish a program with the primary goal to consolidate and expand the reach of global products and solutions, optimize operations, and consistently deliver value. Its foundation was envisioned to be a robust, scalable, and extensible ecosystem of Digital Core Applications, including Global PIM/PCM, Global DAM, and B2B & B2C eCommerce platforms. These applications would align with industry best practices and leverage built-in capabilities of mainstream solutions.

In 2016, the client partnered with jpard, a jnnovate group company, to launch its first Global Product Information Management (PIM) system for one business unit. The Global PIM solution, built with mainstream technology and best practices, became a central hub for product information and content, unifying operations, improving data governance, and supporting growth, including acquisitions.

A short timeline of our continued collaboration:

• 2016: The first Global PIM system launched for one business unit.

• 2017: PIM rolled out to the second business unit.

• 2018: Final business unit adopted PIM; streamlined eCommerce operations with SAP Commerce Cloud; content management and analytics services initiated.

• 2019: Shopify piloted for direct-to-consumer (D2C) with a mixed greenfield approach.

• 2020: Global PIM used for rolling out most of the brands in local markets.

• 2022-2023: Global B2B & B2C rollouts for a strategic future-proof Commerce initiative.

• 2024: Customer insights expertise and AI/ML-driven automation were introduced.

Each year, we expanded our role, delivering innovative solutions in eCommerce, Digital Marketing, and beyond, driving the client's digital transformation.

Our key achievements include:

• Introducing personalized, flexible ways of working, optimizing delivery and operational processes through lean methodologies and product backlog management.

• Establishing cross-functional and cross-project/product teams.

• Consolidating a Global PIM solution across business units, brands, and local markets.

• Implementing a unified Global DAM solution across business units, brands, and local markets.

• Deploying future-proof eCommerce platforms: SAP Commerce Cloud (Tier 1) and Shopify (Tier 2) for B2C.

• Building a flexible SAP Commerce Cloud-based eCommerce foundation with toggleable features for B2B.

• Leveraging advanced analytics and customer insights.

• Providing content management services to automate and outsource operations.

• Driving innovation and automation with AI/ML in non-consumer areas.